How We Select Our Vendors
We do the hard work. So, You don’t have to.
We know it’s exhausting trying to figure out which brands genuinely care about your health and the planet—and which are just good at marketing.
That’s why we do the hard work for you.
Before any product appears on Estalmia, it goes through a rigorous, invite-only selection process. We don’t accept open vendor applications. We actively reach out to brands that meet our standards—so you only see products we’d confidently use ourselves.
We’re not here to list everything—we’re here to list what’s worth your trust.
And the best part?
You don’t have to scout different products from different vendors anymore.
We bring all these vetted, wellness-first brands together under one roof—so you get convenience without compromise.
Aligned Values
We handpick vendors whose vision and mission align with health-first living, environmental sustainability, and ethical practices—not just profit margins.
Product Quality
(It has to work)
We look beyond just “clean” or “eco-friendly.” A product must also do its job well. That means:
- Transparent, safe ingredients or materials
- Real efficacy—it works as promised
- A great look and feel that enhances your experience
We reject anything that’s all buzz and no substance.
Claim Verification
If a brand says it’s sustainable or clean, we dig deeper.
We audit website copy, product labels, and social media to check whether claims are matched with action—not just marketing fluff.
Legal & Regulatory Registrations
Every vendor must have proper business and government registrations, like:
- Business Incorporation
- Business PAN
- GST & Tax Registration
- Legal Bank Accounts
- FSSAI (for food & wellness products)
These ensure they’re operating with accountability.
Sustainable Packaging
We don’t accept unnecessary plastic.
We prioritize vendors who use plastic-free, compostable, recycled, or zero-waste packaging—because good health shouldn’t come wrapped in waste.
However, for some food and wellness products, a small amount of plastic is sometimes necessary for safety and hygiene.
In those cases, we ensure the use is:
- Minimal
- Clearly necessary
- And the brand is actively exploring better alternatives
We’re not here to claim perfection—we’re here to push for better, every step of the way.
One-on-One Vetting
Each vendor has a personal vetting conversation with our team. We look for sincerity, consistency, and real-world action behind their words.
If it’s not genuine, it doesn’t make the cut.
🚫 Who We Don’t List (On Purpose)
Just as important as who we include—is who we don’t.
We don’t invite brands that:
- Whose values don’t align with ours.
- Use greenwashing to look conscious without real changes
- Include harmful ingredients or misleading claims
- Lack transparency and consistency across platforms
- Are unregistered or operate without legal compliance
- Use unsustainable or excessive packaging
- Prioritize profits solely over purpose
If it’s not something we’d use ourselves, we don’t put it in front of you.
What This Means For You
No Second Guessing
No second-guessing ingredients, ethics, or impact
Top Tier Wellness Brand
Only top-tier, wellness-aligned brands in one place
Time Saving
Less time researching—more time living better
Meet a Few of Our Vetted Brands
We’re proud to work with brands that share our commitment to health-first living and sustainability. These are just a few of the vendors we’ve handpicked—each one has passed our rigorous vetting process to ensure they meet our high standards. No shortcuts. No compromises.